Wow - Bleaching Powder

Contains VIOLET PIGMENT that helps neutralizing unwanted yellow and orange reflects 1 + 3 great performance formula Effective bleaching system, which allows lightening and color extraction while maintaining the integrity of the hair. Innovative formula enriched with APPLE STEM CELLS, ARGAN OIL, KERATIN and HYDROLIZED COLAGEN that help hydrate and protect the hair fiber during the coloring process whilst helping to provide shine, softness and moisture to the hair NON VOLATILE.