Wow - Maintenance Color Care Shampoo

Its gentle formula helps to maintain the vibrancy of color-treated hair for a longer period of time. Enriched with APPLE STEM CELLS, KERATIN & COLLAGEN, which helps to hydrate and restructure the hair fiber while providing shine, moisture and softness to hair. Contains special UV FILTERS to protect hair against solar ultraviolet rays and environmental damage. WOW COLOR CARE SHAMPOO lathers and rinses easily, leaving hair looking radiant and shiny.