Wow - Violet Shampoo

WOW VIOLET MATIZANT SHAMPOO is specially formulated to neutralize yellowish tones, to highlight ash and beige tones, and to make gray hair sparkle, thanks to the violet pigments of its formula. Enriched with APPLE STEM CELLS, KERATIN & COLLAGEN, which helps to hydrate and restructure the hair fiber while providing shine, moisture and softness to hair.WOW VIOLET MATIZANT SHAMPOO lathers and rinses easily, leaving hair looking radiant and shiny.